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Two paths diverged within "The American Dream," and our new data finds that people not only want white picket fences and home ownership, but more people are renting because they want to, not because they can't afford to own a home. 🏠 In fact, 1 in 5 expect to be lifelong renters, with 1 in 3 renters able to afford a home but prefer not to. Instead, 74% spend their discretionary money on experiences like dining, international travel and entertainment. Dig into the full report to learn more about the #NewAmericanDream and what it means for the #multifamily industry: https://lnkd.in/gTxmqBDB

A glimpse of the benefits our #GenAI capabilities bring to #multifamily operators like you.

"Homeownership no longer qualifies as a primary measure of success or fulfillment for many of today’s Americans—particularly younger generations," writes Virginia Love, our principal, in Rental Housing Journal. Discover why more Americans are renting by choice, not because they have to: https://lnkd.in/gMuFCKyH

To our friends celebrating, wishing you all a happy Passover. Chag Pesach Sameach!

Curious about #AI and its impact on the multifamily industry? Join our Principal Virginia Love as she unravels the mysteries of AI and its revolutionary potential alongside ApartmentExpert.com's Lisa Trosien during the upcoming Chicagoland Apartment Association's Advanced Leasing event on May 16th from 9:00 am – 2:30 pm CT. Register today: https://lnkd.in/gYBkz9in

“2024 is not about people becoming aware of AI; it’s about becoming an expert.” Get to know our CTO & CISO Jason Taylor as he reflects on his career, lessons learned, and the impact of #AI on software engineering and beyond in this podcast episode with CodeConvos Mark Abraham.

How are today's renters redefining the #AmericanDream? CNET breaks down our data findings on renters' perceptions of homeownership and why many people are opting for flexible living situations in 2024: https://lnkd.in/gdYQ_D3t #NewAmericanDream

Our data finds more people are choosing to rent instead of owning a home, even when they can afford a mortgage. Find out why during a new webinar at 11 am PT on 4/25 as our President, Chase Harrington, and CRO, Amanda Fumo, unpack: 🔴 The impact this trend will have on #PropertyManagement companies 🔴 What renters value most 🔴 Why more people are choosing to rent Register today: https://lnkd.in/dy4UEAqk #NewAmericanDream

The #G2SpringReport 🌸 results are in, and we're delighted to share that we've received a combined 2️⃣1️⃣ recognitions from the Lease Administration, #PropertyManagement and #RealEstateMarketing categories – including the Overall Leader in Property Management! 🎉 We continue to maintain: ✨ Small Business Leader ✨ Momentum Leader ✨ Best Relationship for Mid-Market ✨ Best Usability Mid-Market ✨ Enterprise Leader in at least one of the major award categories Learn more: https://lnkd.in/gnnwsDuu.

Make sure game-changing insights are accessible to your whole company. Our #AI models and tools do the labor-intensive data sorting for you so you can focus on making key business decisions and improving the resident experience: https://lnkd.in/gmeN2ER6